Start:up Alpe-Adria Summit

//Start:up Alpe-Adria Summit

Start:up Alpe-Adria Summit is a two-day meeting of Slovenian and Austrian actors of the cross-border startup ecosystem and international guests with the aim to strengthen cooperation, to reflect together on possible ecosystem improvements and possible measures for improvement as well as to promote a common vision at EU and global level.

As part of this effort, the event will serve as a vehicle for public revelation and promotion of the Alpe-Adria Startup and Scaleup Manifesto.

The event will contribute to the shared vision of a cross-border start-up ecosystem that can compete with leading startup ecosystems at global level, and will also highlight the importance of startup companies and entrepreneurial talent in creating new high quality jobs.

Due to restrictions caused by COVID-19, the program will be streamed from the main venue in Klagenfurt as well as from secondary venues in Ljubljana and Maribor.

Join us from 23rd to 24th of June.



Day 1: 23.06.2020

09:30 – 10:00

Start:up AA Studio: Walk through the Start:up Alpe-Adria Summit

Moderator: Dejan Jovicevic, Der Brutkasten, Austria

10:00 – 10:15

Start:up AA Studio: Opening of the Start:up Alpe-Adria Summit

Key Opportunities and Challenges in Alpe-Adria region
Jürgen Kopeinig, KWF Kärntner Wirtschaftsförderungs Fonds, Austria
Matej Rus, Start:up Slovenia, Slovenia

Welcoming Addresses from Key Policy makers
Gaby Schaunig, Carinthian regional government, Austria
Zdravko Počivalšek, Ministry of Economic Development and Technology, Slovenia
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

10:15 – 10:30

Fireside chat: Highlights of the Start:up Manifesto Alpe-Adria

Kirsten Tangemann, project Start:up Alpe-Adria, Austria
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

10:30 – 11:10

Panel: Opportunities and challenges of the Startup Alpe-Adria Ecosystem: The Policymaker perspective

Jürgen Kopeinig, StartNet Carinthia, Austria
Martin Krch, Lakeside Science & Technology Park, Austria
Markus Raunig, AustrianStartup, Austria
Urban Lapajne, Start:up Slovenia, Slovenia
Alenka Marovt, Ministry of Economic Development and Technology, Slovenia
Representative of the Government of Austria (TBC)
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

11:10 – 11:20

Keynote: Joining cross border forces: Greater Copenhagen case

David Munis Zepernick, Medicon Valley Alliance, Denmark

11:20 – 11.40

Fireside chat: Why cooperation matters?

David Munis Zepernick, Medicon Valley Alliance, Denmark
Mariana Kühnel, Austrian Federal Economic Chamber, Austria
Rok Huber, Slovene Enterprise Fund, Slovenia
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

11:40 – 12:20

Panel: Cooperation in the Alpe-Adria startup ecosystem: The Ecosystem Builder Perspective

Jernej Pintar, Technology park Ljubljana, Slovenia
Ana Anžej, SAŠA Inkubator, Slovenia
Robert Gfrerer, build! Gründerzentrum Kärnten, Austria
Erich Hartlieb, Fachhochschule Kärnten, Austria
Martin Mössler, Science Park Graz, Austria
Andreas Niederl, JOANNEUM RESEARCH, Austria
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

12:20 – 12:35

Fireside chat: Champions of the cross-border cooperation

Matej Guid, InstaText, Slovenia
Marcus Hassler, InstaText, Slovenia
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

12:35 – 13:15

Panel: Challenges and opportunities of being a startup in the Alpe-Adria region

Matej Guid, InstaText, Slovenia
Marcus Hassler, InstaText, Austria
Anja Silberbauer, Harmony & Care, Austria
Ines Ganner, Neednect, Austria
Ajda Mrzel Kaluža, Arvio, Slovenia
Moderator: Dejan Jovicevic, Der Brutkasten, Austria

13:15 – 13:35

Panel: 3 Key Startup challenges, 3 Mega workshops introduction

Francois Marmion, Manao, UK
Robin Wauters, Tech.EU, Belgium
Francois Mazoudier, TMRW, UK
Dejan Jovicevic, Der Brutkasten, Austria & Urban Lapajne

13:35 – 14:30

Start:up AA Studio

Start:up Alpe-Adria Summit Day 1 Wrap-up & Networking & Live Broadcast from Technology Park Ljubljana and Lakeside Science & Technology Park


13:35 – 14:30
Networking Meetup Sessions
Science and Tech parks & Incubators and coworking places
Session chairs:
Martin Krch, Lakeside Science & Technology Park, Austria
Christopher Lange, build! Gründerzentrum Kärnten, Austria
Sabrina Schifrer, Alpe-Adria Coworking, Austria
Vera Nunić, Technology Park Ljubljana, Slovenia

Startup funding sources & Accelerators
Session chairs:
Jürgen Kopeinig, KWF Kärntner Wirtschaftsförderungs Fonds, Austria
Nina Urbanič, Slovene Enterprise Fund, Slovenia

Universities and other R&D institutions 
Session chairs:
Wolfgang Lattacher, Alpen-Adria-Universität Klagenfurt, Austria
Andreas Niederl, JOANNEUM RESEARCH, Austria
Anton Habjanič, Tehnocenter at the University of Maribor, Slovenia

Corpos cooperating with start-ups & Clusters and other supportive networks
Session chairs:
Christina Tscharre, Austrian Federal Economic Chamber, Austria (TBC)
Jernej Dvoršak, BABEG, Austria
Branko Drobnak, Business Angels Slovenia, Slovenia

Day 2: 24.06.2020


9:00 – 12:00
Workshop 1: Lateral future focus
Major changes to your business will most likely come from outside your industry, that is why a wide 360 degree scope in identifying new business opportunities and taking advantage of the trends and environment surrounding your business is crucial.
Francois Marmion, experienced mentor and startup advisor, will help you:

  • project yourself +5 to +20 years ahead by taking you beyond digital transformation
  • help you develop a 360 degree awareness of the upcoming changes and related issues.

Francois will also take you deeper into some of the fields, like technology, business development, ethics, planet, data, entrepreneurship, work, management, demography, life sciences, …
Join to stretch your mind, enrich your collective vision and enhance your strategy.

9:00 – 12:00
Workshop 2: How to best leverage European startup media (tips & tricks)
Getting good media coverage for your startup is very challenging. Bear in mind that a systematic approach at building your relationship with the media is crucial for successful media coverage.
A seasoned technology journalist, analyst, keynote speaker, moderator, facilitator and event curator, Robin Wauters who is also the founding editor of, will reveal the tips & tricks on how to increase your chances of getting media to cover your startup.

You will:

  • get to know how you should organise your PR and media campaigns,
  • how to pitch media and bloggers,
  • what rules to apply before you reach out to journalists,
  • which buzzwords to avoid, and
  • why by pitching journalists right from the beginning of your story your chances to get covered over the time will increase.

Robin will also talk about making podcasts and will get you familiar with the European media map as well as with the best ways to leverage it.

13:00 – 16:00
Workshop 3: How to effectively raise funds

Get the inside track on the world of venture capital. Learn the stuff no one usually teaches you. But Francois Mazoudier, angel investor, experienced founder who has raised over $200M and lost one company, a tech veteran known for BS-free approach to life, does.

Francois will tell you:

  • why to raise money from VC (or not),
  • what are the alternatives to VC funding,
  • what investors expect from you,
  • how they use you, not help you, as well as will he tell you
  • all about key nasty terms and about common mistakes & misconceptions.

Let’s face it – you’re not special (enough), therefore Francois will help you change your reality field while setting your USP (unique selling proposition).


Start:up Alpe-Adria Summit is organized in the framework of the project Startup-up AA co-financed by the European Regional Development Fund in the frame of the Cooperation programme INTERREG V-A SI-AT.